[ OBJECTIVE ]
Rebrand a dead, dying or defunct brand. Rediscover its origin story and mission in order to revive it. Bring the brand back to life by transforming its products and creating future extensions that will drive the brand to new success.
[ SOLUTION ]
The new National Park Service will create opportunities, spaces and develop resources for urban city environments in order for people to connect with the brand. These connections will educate, preserve and promote discovery of nature, whilst empowering how it can positively impact our lives and ecosystem.